A Marketer’s Guide to Listening and Responding

July 28, 2020

Welcome to the final post in our four-part blog series titled Moving Forward Mindfully. We are sharing our best advice for picking your business up, dusting yourself off and moving forward with intention. At Branding Bear, we are looking ahead to a new day filled with hope and compassion for ourselves and one another. We are ready to turn the page and begin a narrative of strength and resilience.

We hope you’ll join us! Incase you missed the first post in this series, you can find it here: 

The Human-Centered Narrative 

How to Humanize Your Brand

Connecting Emotionally With Your Audience

_____________________________________________

“Stories only foster connection when there is both someone to speak and someone to listen.” Brené Brown, I Thought It Was Just Me

 

As a business owner, you are aware that there’s a great deal of noise out there. So much vies for our attention. And the competition is fierce. Yet making noise, just to put yourself out there won’t attract the attention your business needs to succeed.

 

If your marketing campaigns don’t consider the problems that your target audience wants solved, how will they know that you can help? They won’t—and you’ll miss out on the opportunity to impact a large number of people. 

 

Consider these factors when thinking about adopting an active listening approach to your business: 

 

  • Don’t simply guess. Many marketers guess what their customers need without doing research. Market research takes time and effort. It’s often a great deal of trial and error. But practicing empathetic marketing requires getting to know your customers in-depth – so don’t skip this step.

 

  • Trust your customer. Trust is a two-way street. If you want your audience to trust you enough to buy your products and support your business, then you should trust your audience enough to bring them what they want – even if it’s not what you think they need. 

 

  • Get personal. Especially as we move to online shops and experiences, the human-centered aspect of buying and selling can be lost anywhere along the buyer’s journey. Find ways to make your business more personable. Write handwritten thank you notes to be shipped out with products or revamp your customer service experience to personalize services even more.

 

In short, don’t assume you know what it is your customers are seeking. Go deep to determine how you can best serve them with active listening and proactive responses. 

Everyone is asking, “where do we go from here?” Again, our human narrative has been disrupted. And now we get to choose between following old, broken ways of being and doing or moving into this “next normal” as shiny-new people and brands infused with purpose and focused on making a positive impact on those we want to serve.

If you are in that second group—ready to make your mark with a human-centered marketing strategy—we are here for you. Contact us today to get started!

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