How to Humanize Your Brand

July 22, 2020

Welcome to the second post in our four-part blog series titled Moving Forward Mindfully. We are sharing our best advice for picking your business up, dusting yourself off and moving forward with intention. At Branding Bear, we are looking ahead to a new day filled with hope and compassion for ourselves and one another. We are ready to turn the page and begin a narrative of strength and resilience.
We hope you’ll join us! Incase you missed the first post in this series, you can find it here:
The Human-Centered Narrative
____________________________________

As business owners and entrepreneurs, we often forget that real people receive our campaigns and messages. These are imperfect humans with hopes, fears and ambitions. And they are more likely to trust and engage with brands they can relate to—which is why your messaging should reflect your customer more than it does your company. That is what we mean by humanizing your brand.

Remember, you’re marketing to a specific group of people who need your help alleviating their pain points. So dig deep and craft a message that leaves individuals feeling personally connected to your brand.

The following tips provide an excellent jumping-off point for those looking to create a strategy that encompasses a human-centered brand.

  • Consider your brand’s voice. How does your brand sound? The more conversational you can be, the easier it will be for people to forge connections with your offers.
  • Word choice. When you think about your brand, and the relief it provides for your customer’s pain points (or even specific products or services), what words come to mind? Make a list and use these words and phrases often.
  • Appearance. Imagery is one of the most potent forces a marketer can use to connect with their audience. Bring empathy into the picture using images that support the values you wish to convey through your brand.

Marketing is all about identifying pain and then offering relief. Start humanizing your brand with these foundational tips and branch out further as you become more acquainted with the sub-groups in your target audience.

At Branding Bear, we are marketing experts familiar with the fast-paced nature of our work, especially now that messaging and connections are primarily digital-first. If you need help pivotinging your marketing strategy, contact us today!

recent posts

The New Nonprofit Narrative

September 28, 2020

Jacque McHugh originally wrote this post as a guest thought-leader for Marketing Mission.    The best fundraisers are wonderful storytellers. You know who I mean. Their elevator pitch sounds beautifully unrehearsed and illustrates 1) the societal pain-point, 2) the creation-story of their nonprofit to relieve that pain and 3) why you absolutely must help. In […]

The Buyer’s Journey

August 13, 2020

Humans rarely behave in easy-to-understand, straightforward ways. We are passionate, complicated beings with flaws and contradictions. We are oddly expressive, emotionally-driven and undeniably unique in how we perceive the world around us.  From a business perspective, attempting to understand human behavior may seem impossible,but marketers have a responsibility to do just that. To dive deep […]

You Can’t Be Everything to Everyone

August 6, 2020

There’s a simple truth in life that you can’t be everything to everyone. For many of us with that burning desire to make a difference—that is a hard truth to swallow. We want to believe that we can help everyone, not just a handful.    Maybe you started your business with the humble goal of enriching […]

Social Listening: The Empathetic Marketer’s Best Friend

August 4, 2020

Billions of conversations are happening right now on Facebook, Instagram and other social media platforms. Around the clock and all over the world, people share what they love (and what they don’t) and discuss their problems, in hopes of discovering solutions, on social media.  That’s where social listening comes in. As a business owner, knowing […]

Asana Basics for Business Owners

July 31, 2020

For business owners, there’s nothing worse than wasted time. Whether it’s talking about work (and getting nothing done) or spending an hour looking for information that should’ve taken you five minutes to find, that dreaded unproductive feeling is difficult to cope with.  It is frustrating to continually waste time and feel the mounting overwhelm of […]

A Marketer’s Guide to Listening and Responding

July 28, 2020

Welcome to the final post in our four-part blog series titled Moving Forward Mindfully. We are sharing our best advice for picking your business up, dusting yourself off and moving forward with intention. At Branding Bear, we are looking ahead to a new day filled with hope and compassion for ourselves and one another. We […]

borwap.pro rajwap.xyz sikwap.mobi originalhindiporn.mobi redwap2.com
onlyindianporn.tv tubetria.mobi desixxxtube.pro kompoz.me dirtyindianporn.info