How to make the most out of Google for your Business
June 18, 2019
We are living in a
material Google world
Remember back in the day when you could tell a story, a great story, and no one was able to fact-check those little embellishments that really enhanced the whole experience? Okay, so maybe you didn’t meet Babe Ruth because he happened to die 40 years before your story took place…but who would have known without Google? It’s safe to say that Google has completely changed the way our society transmits and receives information; we look up everything from facts and recipes to directions and movie times. If we are constantly consuming information online, what does that mean for you and your business?
As a small business owner, you’ll want to ensure your current and future customers can find accurate information about your business online. Fortunately, Google offers Google My Business free to any local businesses that have a physical address. To access what Google has to offer, you simply need to start by claiming a page for your company.
Claiming your Google page
In order to find your business on Google, start first by doing a simple search of your business name and city/state in the search bar. Google works very hard to provide as much information as possible, so your business’ name will most likely pop right up. Don’t panic if the information isn’t correct or display picture is from five years ago, you’ll be able to easily change and update those things.
Once you find your business and click on it, Google will present the question, “Is this your business?” You’ll then claim the business. The search engine will want to be sure you’re actually the owner of the business, so you’ll often be called at the location or even sent a postcard to verify the business is yours.
Making sure your page’s information is correct
If you find there are multiple listings of your business under slightly different names/addresses, don’t panic. Google is just compiling information found from searches, so it’s very possible someone looked up your business using slightly-off information. You’ll want to go in, edit the information, and mark that the business is permanently closed (even if your business isn’t closed). Google wants to have accurate, current information, so you’ll likely find that they remove the listing pretty quickly—even within a few days.
Next, you’ll want to go through your profile. Make sure your business name, address, and phone number are accurate and consistent with the information on your website and other social media. You’ll be able to put in your hours of operation here—make sure this is accurate! People do not like to show up and find something is closed when it’s supposed to be open. Google also does a good job of emailing you (at the email address you provide when registering your business) to ask about changes in hours for holidays. This is an easy way to make sure the information about your business is always up-to-date.
Enhancing your page
After you’ve put in all of your information and checked it over for any errors, you can do a couple of things to enhance your page for your audience. First, make sure the category listed is accurate for your business. Google (and Google users) will try to guess at the category for your business, but that doesn’t necessarily mean it will be correct. Choose a category (or even a sub-category) that accurately describes what you do.
Next comes your chance to show off your business a little. Link your website to your profile, add in your logo, and add some photos that showcase what you do. Upload 10 or so images of your space, your work or product, and your people. This will both give potential customers something to look at when they search you on Google, and also notify the search engine that there is more information added to your page, possibly bringing it up in “rank” when searched. When Google sees more people looking for a particular place or thing, and more action on that page, it automatically begins to offer it as a suggestion to others searching for the same thing or something similar. You want your business to be the first one listed when searched, and the only way to do that without paying for ads is having a lot of online traffic.
Want even more?
Once you’ve done everything above, you’ll have a pretty good Google page set up. Google offers endless other options for businesses—both free and as a subscription—that you can see by accessing your business’ page. If you’re looking to enhance your business online, but are too busy or unfamiliar with what that entails, remember you can always count on Branding Bear. Our team can expertly manage and optimize your website, social media, and online presence so you can get back to what you do best all while knowing your company is in great hands. Peace of mind is our best-selling product. Contact customer service today to schedule your free consultation. You can reach us via email at Info@Branding-Bear.com or call (314) 391-6767.
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