Winter Is(n’t) Coming

May 12, 2019

Spring has finally sprung – and it will be summer before we know it! For most people, this time of year sparks the need to hit the reset button on all their goals—home, fitness, wardrobe, etc. For business owners, the springtime need to purge and refresh often carries into our companies, inspiring us to clean and organize our spaces, look into hours and staffing, and often offering new specials and promotions for customers. But what about your company’s marketing strategy? For many business owners, marketing seems to be limited to setting up a website and sending out a couple of promotional emails to their clientele, but just like your linen closet, it needs to be cleaned up and reorganized every once in awhile.

Is your marketing strategy up-to-date? Here are Branding Bear’s top 5 Spring Cleaning Tips to freshen your brand this spring:

1. Set yourself up for success with your marketing calendar.

Before getting lost in hundreds (thousands?) of old emails or alphabetizing business cards, take a good look at your marketing goals now that the first quarter has ended. Is your company’s marketing where you want it to be at this point in the year? If not, now’s a great time to reevaluate your goals and make sure they’re realistic for the remainder of the year. A good marketing calendar keeps you working proactively and helps to break projects down into tasks that can be executed with clarity and purpose. Your marketing calendar should rule your world!

2. Take out the trash—clean out, update, and curate your email lists.

Start by deleting any old emails that are junking up your inbox. Then, address any emails that have been staring at you for a couple of days. A clean, organized inbox will make you feel less anxious and more accomplished each time you open your email.

Next, check out the emails your company sends to make sure they’re still relevant and attractive to your clientele. This is especially important if your company periodically sends out automated emails.

Finally, look into who you’re emailing. Remove any contacts who never respond and make sure potential new clients are added to your lists.

3. Do some deep cleaning on your website.

Go through the website with a fine-toothed comb looking for any finicky typos or grammatical mishaps that have been overlooked for months. Ensure all website information (location, hours, staff, etc.) is correct and up-to-date. Check that you’re not missing any new services you’ve added. If your website features customer reviews or testimonials, make sure they reflect the image you want to project and that they aren’t outdated. Remember that some fresh photos, colors, and graphics can be a quick way to spruce up your site.

4. Take your online presence a step further.

How do your social media pages look? What is the internet saying about your company? Start this step by taking a deep breath and Googling your company to see what people are saying about your work. If necessary, take time to address any issues you see.

Secondly, look at your page as if you were your own audience. Are your posts engaging and consistent? Are you incorporating new photos and graphics into your posts? It’s virtually guaranteed that your clients are using social media, so make sure you’re posting consistent and relevant material often.

Lastly, look at your posts by the numbers. Are people reacting to what you’re putting out there? If the engagement on your posts is low, maybe it’s time to spice things up and make your posts stand out.

5. Do you need to do some “shopping” for your brand?

Congratulations! You’ve done a lot of hard work for your company’s marketing strategy. Do things still feel dingy and outdated? If after a refresh things still don’t feel new, it’s possible your marketing concept needs a little more than some sprucing up. We know you’re busy, and you’re great at what you do. Yay! We should all be so lucky to love what we do, right? Here’s the thing, we do. And we are awesome at it. So, consider getting some help from our team at Branding Bear. Schedule a consultation today! Let us take care of your brand so you can get back to what you do best! Email MamaBear@Branding-Bear.com to get started.

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